FROM THE FOUNDER
From the Founder: A Journey of Caribbean and Latin Passion
Born in Trinidad and raised in Venezuela, my roots in both Caribbean and Latin cultures have always been a part of me. These rich, vibrant influences transcend into every piece of clothing I create and into my daily lifestyle. The very first piece I ever designed, the “Criselis” ruffle skirt, perfectly embodies this fusion. The ruffles and overall design reflect my Latina roots—conservative yet sexy, confident, and vibrant—while the colors and comfort capture the mellow energy of the Caribbean.
The inspiration behind SS Label came from my own need for customization. With a small waist, a bigger bust, and thin legs, I struggled to find clothes that fit me perfectly. I knew I wasn’t alone in this, and I wanted to offer women the option to wear clothing tailored to their body type. Fashion is a powerful form of self-expression, and I’m passionate about helping women feel confident and beautiful in their own skin, through clothing that represents their unique shape and personality.
I wanted to bring beautiful colors and designs into the world that represent my mixed heritage—a perfect blend of vibrant, bold Latina spirit and laid-back Caribbean charm.
My Roots Shaping My Future
My journey in fashion is deeply influenced by my upbringing. My father owned a shoe and clothing store, and from a young age, I was immersed in the world of retail and fashion. As a child, I would sit on top of the shoes on display, capturing the attention of customers. They couldn’t resist buying something, and I realized then how much I loved interacting with people. The knowledge I gained from watching my father work with customers shaped my understanding of customer care and business—lessons that I carry with me today.
Fast forward to SS Label, where I apply these same values. My relationships with customers are genuine, friendly, and filled with care. I believe in building trust through authenticity, which is why so many of my customers not only shop with me but follow me on social media, where we connect beyond just fashion. They trust my judgment and are inspired by my commitment to helping them feel bold and beautiful.
Many of my customers have become loyal supporters through word-of-mouth, spreading the message of SS Label far and wide. This organic growth fuels our brand’s mission of celebrating body confidence, style, and a blend of Caribbean and Latin flair.
Growing and Thriving: Adapting to Change
Like many small businesses, SS Label had to adapt to the challenges of the pandemic. During this time, we designed and sold over 2,000 stylish, breathable masks, expanding our product line while staying true to our core values of style and comfort.
The SS Label Boutique
On September 28th and 29th, 2024, we proudly opened the doors to our flagship boutique at 12-13 Mucurapo Road, Santa Maria Plaza, Port of Spain. This space is a true reflection of everything SS Label stands for—celebrating Caribbean luxury, ethical fashion, and empowering women through carefully crafted, vibrant designs.
Our boutique not only showcases our exclusive designs but also features a curated selection of locally made, women-owned brands. It’s a hub of creativity and craftsmanship, offering a one-stop shop for handmade products including candles, jewelry, handbags, and more—everything made with love right here in the Caribbean.
Check out the links below for my latest Interviews and features:
VOYAGE TAMPA- 2024
https://voyagetampa.com/interview/conversations-with-shivonne-subero/
TTT interview on Trinidad Carnival Fete Wear - 2023
From: 15:36 https://youtu.be/lByO8ZDEx7Q?si=2k1NT3glt7Ffl8ox
Guardian Media Newspaper Article, Cover of Women’s Sunday Magazine:- 2023 https://www.guardian.co.tt/article/shivonne-subero-6.2.1683267.0a7baabd83
Live Interview for UTC: https://youtu.be/crYv51V0ou8
Caribbean Magazine Article: https://caribvoxx.com/shivonne-subero-trinidadian-exits-corporate-and-explores-entrepreneurship/
Riches Karayib Fashion Show held in Barbados: from 1:03:59